Jack n’ Jill have formulated their toothpaste to work well on young teeth and to be full of only natural ingredients including Organic Calendula to soothe gums. Good toothpaste is hard to make, so we set out to make toothpaste without noxious chemicals. Jack n’ Jill toothpaste do NOT contain Fluoride, Sugar, Colour, SLS or Preservatives and the packaging is BPA Free with an easy flip top cap and is recyclable. Cruelty free No animal testing.